Writing A Creative Brief

Our reading assignment for this week included reading about how to create a creative brief. I had read some articles for another class about the creative brief also, so this assignment reinforced the definition and process for me. A creative brief is a summary of the goal and objectives of a web site project. It helps to establish the creative direction for the creative team with regard to the laying out of the demographics (the target audience), who they are, what they are looking for and what they expectations might be when they visit the site. The time line for the site development and budget are also included in this process. The creative brief is developed after the client and the web developer have established what the client wants and expects from the web site. The creative brief is usually a one to two page document, but can be more comprehensive for larger client/business sites. Here is a link to an article on creative briefs:

How to Write a Web Site Creative Brief by http://www.smileycat.com

I will be sure to post my creative brief once I have completed and received feedback from my awesome instructor, Professor Hogan.

A lot of thought and planning goes into designing a website. I hope you find the above-mentioned article to be interesting and informative.



About Beverly D. McGhee

Student at Sacramento City College studying Graphic Communication.
This entry was posted in Blog Assignments - 2011 GCOM 361. Bookmark the permalink.

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